This post serves as our first update, and we plan to make future updates shorter, focusing on progress related to product and customer development. However, since this is the first update, we want to provide you with some context about our origins, the opportunity we see, our goals for the next 12 months, and where we would benefit from your help.

The origins of our new company

In late 2020, Matcha, the company that we all built together was acquired. Six months later, Jas and Fynn joined Automox and Ben and Gio joined Relay Payments. At night and on weekends, we shared learnings, tested ideas, sold contracting services, and explored together what our next business might be.

The team at a recent offsite in Atlanta (Jas & Fynn on left; Ben & Gio on right)

Through our collective experience at Automox, Relay, Twilio, Springbot, Matcha, and other companies, we've noticed a significant shift in the way B2B SaaS companies grow.

While this is net beneficial for customers, supporting multiple go-to-market motions (self-service, usage-based billing, enterprise selling, etc.) is challenging for many businesses and leads to a mess of systems and processes.

As we’ve observed these challenges across multiple companies now, two things have become apparent to us:

1. The market is at an inflection point and the B2B buyer will increasingly demand businesses support delightful product-led and sales-led motions
2. Pricing and packaging is core to a user’s experience with a product, but often poorly leveraged by companies as they grow

More importantly, it’s become apparent to us that there’s an opportunity to create a product that makes it 10x easier for businesses to support the inevitable evolution of their pricing and packaging.

100 conversations and a business problem

We’ve had ~100 conversations with operators at start ups and scale ups exploring their experiences with pricing and packaging.