Intro

Something we care a lot about is understanding the language that the market uses to talk about the problem. With that in mind, we periodically like to run this exercise to more deeply understand how people think about and talk about the problem, as well as to explore the degree to which messaging we’re experimenting with resonates or doesn’t resonate. This is designed to be no more than 15-20 minutes, and what we’re really interested in is not deep thoughtfulness, but instead gut reaction to both the questions we ask and the copy we share. With that in mind, I’ll ask a few questions, and please jump in with gut instinct / gut reactions.

Questions

• Why did you decide to explore Schematic initially?
• What specific challenges or issues were you facing in your role or organization that led you to consider a solution like Schematic?
• What were your main expectations or goals when you decided to implement Schematic?
• How do you expect Schematic to address the challenges you mentioned earlier?
• What language or terms do you use to describe those challenges internally within your organization?
• Have you noticed any particular language or phrases that your team uses when discussing the benefits or value of Schematic?
• Can you provide any anecdotes or specific success stories related to using Schematic?
• What advice or insights would you offer to other companies considering Schematic as a solution?

Ad Creative Test

We’re going to show you 6 ads. Please rank them on a scale of 1-5.

• 1 means the ad is so bad that it’s nearly offensive and/or destroys our credibility
• 5 means the ad is compelling and that you would be highly likely to engage with the ad

Show the 6 ads